Privacy Policy

Privacy Policy

Last updated: May 04, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and
disclosure of Your information when You use the Service and tells You about Your privacy
rights and how the law protects You.
We use Your Personal Data to provide and improve the Service. By using the Service, You
agree to the collection and use of information in accordance with this Privacy Policy. This
Privacy Policy has been created with the help of the Privacy Policy Generator.

Interpretation and Definitions

Interpretation
The words whose initial letters are capitalized have meanings defined under the following
conditions. The following definitions shall have the same meaning regardless of whether
they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of
our Service.
Affiliate means an entity that controls, is controlled by, or is under common control
with a party, where “control” means ownership of 50% or more of the shares, equity
interest or other securities entitled to vote for election of directors or other
managing authority.
Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Privacy
Policy) refers to Latitude Developments LTD, 195 Arthur Road, Windsor, SL4 1RZ.
Cookies are small files that are placed on Your computer, mobile device or any
other device by a website, containing the details of Your browsing history on that
website among its many uses.
Country refers to: United Kingdom
Device means any device that can access the Service such as a computer, a cell
phone or a digital tablet.
Personal Data (or “Personal Information”) is any information that relates to an
identified or identifiable individual.
We use “Personal Data” and “Personal Information” interchangeably unless a law
uses a specific term.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on
behalf of the Company. It refers to third-party companies or individuals employed
by the Company to facilitate the Service, to provide the Service on behalf of the
Company, to perform services related to the Service or to assist the Company in
analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the
Service or from the Service infrastructure itself (for example, the duration of a page
visit).
Website refers to Latitude Developments, accessible from
https://www.latitudedevelopments.tech.
You means the individual accessing or using the Service, or the company, or other
legal entity on behalf of which such individual is accessing or using the Service, as
applicable.

Collecting and Using Your Personal Data

Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable
information that can be used to contact or identify You. Personally identifiable information
may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
  Usage Data
  Usage Data is collected automatically when using the Service.
  Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP
  address), browser type, browser version, the pages of our Service that You visit, the time
  and date of Your visit, the time spent on those pages, unique device identifiers and other
  diagnostic data.
  When You access the Service by or through a mobile device, We may collect certain
  information automatically, including, but not limited to, the type of mobile device You use,
  Your mobile device’s unique ID, the IP address of Your mobile device, Your mobile
  operating system, the type of mobile Internet browser You use, unique device identifiers
  and other diagnostic data.
  We may also collect information that Your browser sends whenever You visit Our Service or
  when You access the Service by or through a mobile device.
  Tracking Technologies and Cookies
  We use Cookies and similar tracking technologies to track the activity on Our Service and
  store certain information. Tracking technologies We use include beacons, tags, and scripts
  to collect and track information and to improve and analyze Our Service. The technologies
  We use may include:
• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can
  instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent.
  However, if You do not accept Cookies, You may not be able to use some parts of our
  Service.
• Web Beacons. Certain sections of our Service and our emails may contain small
  electronic files known as web beacons (also referred to as clear gifs, pixel tags, and
  single-pixel gifs) that permit the Company, for example, to count users who have visited
  those pages or opened an email and for other related website statistics (for example,
  recording the popularity of a certain section and verifying system and server integrity).
  Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your
  personal computer or mobile device when You go offline, while Session Cookies are deleted
  as soon as You close Your web browser.
  Where required by law, we use non-essential cookies (such as analytics, advertising, and
  remarketing cookies) only with Your consent. You can withdraw or change Your consent at
  any time using Our cookie preferences tool (if available) or through Your browser/device
  settings. Withdrawing consent does not affect the lawfulness of processing based on
  consent before its withdrawal.
  We use both Session and Persistent Cookies for the purposes set out below:
  Necessary / Essential Cookies
  Type: Session Cookies
  Administered by: Us
  Purpose: These Cookies are essential to provide You with services available through
  the Website and to enable You to use some of its features. They help to authenticate
  users and prevent fraudulent use of user accounts. Without these Cookies, the
  services that You have asked for cannot be provided, and We only use these Cookies
  to provide You with those services.
  Cookies Policy / Notice Acceptance Cookies
  Type: Persistent Cookies
  Administered by: Us
  Purpose: These Cookies identify if users have accepted the use of cookies on the
  Website.
  Functionality Cookies
  Type: Persistent Cookies
  Administered by: Us
  Purpose: These Cookies allow Us to remember choices You make when You use the
  Website, such as remembering your login details or language preference. The
  purpose of these Cookies is to provide You with a more personal experience and to
  avoid You having to re-enter your preferences every time You use the Website.
  For more information about the cookies we use and your choices regarding cookies, please
  visit our Cookies Policy or the Cookies section of Our Privacy Policy.
  Use of Your Personal Data
  The Company may use Personal Data for the following purposes:
  To provide and maintain our Service, including to monitor the usage of our
  Service.
  To manage Your Account: to manage Your registration as a user of the Service. The
  Personal Data You provide can give You access to different functionalities of the
  Service that are available to You as a registered user.
  For the performance of a contract: the development, compliance and undertaking
  of the purchase contract for the products, items or services You have purchased or
  of any other contract with Us through the Service.
  To contact You: To contact You by email, telephone calls, SMS, or other equivalent
  forms of electronic communication, such as a mobile application’s push notifications
  regarding updates or informative communications related to the functionalities,
  products or contracted services, including the security updates, when necessary or
  reasonable for their implementation.
  To provide You with news, special offers, and general information about other
  goods, services and events which We offer that are similar to those that you have
  already purchased or inquired about unless You have opted not to receive such
  information.
  To manage Your requests: To attend and manage Your requests to Us.
  For business transfers: We may use Your Personal Data to evaluate or conduct a
  merger, divestiture, restructuring, reorganization, dissolution, or other sale or
  transfer of some or all of Our assets, whether as a going concern or as part of
  bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us
  about our Service users is among the assets transferred.
  For other purposes: We may use Your information for other purposes, such as data
  analysis, identifying usage trends, determining the effectiveness of our promotional
  campaigns and to evaluate and improve our Service, products, services, marketing
  and your experience.
  We may share Your Personal Data in the following situations:
• With Service Providers: We may share Your Personal Data with Service Providers to
  monitor and analyze the use of our Service, to contact You.
• For business transfers: We may share or transfer Your Personal Data in connection
  with, or during negotiations of, any merger, sale of Company assets, financing, or
  acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your Personal Data with Our affiliates, in which case we
  will require those affiliates to honor this Privacy Policy. Affiliates include Our parent
  company and any other subsidiaries, joint venture partners or other companies that We
  control or that are under common control with Us.
• With business partners: We may share Your Personal Data with Our business partners
  to offer You certain products, services or promotions.
• With other users: If Our Service offers public areas, when You share Personal Data or
  otherwise interact in the public areas with other users, such information may be viewed
  by all users and may be publicly distributed outside.
• With Your consent: We may disclose Your Personal Data for any other purpose with
  Your consent.
  Retention of Your Personal Data
  The Company will retain Your Personal Data only for as long as is necessary for the
  purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the
  extent necessary to comply with our legal obligations (for example, if We are required to
  retain Your data to comply with applicable laws), resolve disputes, and enforce our legal
  agreements and policies.
  Where possible, We apply shorter retention periods and/or reduce identifiability by
  deleting, aggregating, or anonymizing data. Unless otherwise stated, the retention periods
  below are maximum periods (“up to”) and We may delete or anonymize data sooner when
  it is no longer needed for the relevant purpose. We apply different retention periods to
  different categories of Personal Data based on the purpose of processing and legal
  obligations:
  Account Information
• User Accounts: retained for the duration of your account relationship plus up to 24
  months after account closure to handle any post-termination issues or resolve
  disputes.
  Customer Support Data
• Support tickets and correspondence: up to 24 months from the date of ticket closure
  to resolve follow-up inquiries, track service quality, and defend against potential
  legal claims
• Chat transcripts: up to 24 months for quality assurance and staff training purposes.
  Usage Data
  Website analytics data (cookies, IP addresses, device identifiers): up to 24 months
  from the date of collection, which allows us to analyze trends while respecting
  privacy principles.
  Server logs (IP addresses, access times): up to 24 months for security monitoring
  and troubleshooting purposes.
  Usage Data is retained in accordance with the retention periods described above, and may
  be retained longer only where necessary for security, fraud prevention, or legal compliance.
  We may retain Personal Data beyond the periods stated above for different reasons:
• Legal obligation: We are required by law to retain specific data (e.g., financial records
  for tax authorities).
• Legal claims: Data is necessary to establish, exercise, or defend legal claims.
• Your explicit request: You ask Us to retain specific information.
• Technical limitations: Data exists in backup systems that are scheduled for routine
  deletion.
  You may request information about how long We will retain Your Personal Data by
  contacting Us.
  When retention periods expire, We securely delete or anonymize Personal Data according
  to the following procedures:
• Deletion: Personal Data is removed from Our systems and no longer actively processed.
• Backup retention: Residual copies may remain in encrypted backups for a limited
  period consistent with our backup retention schedule and are not restored except
  where necessary for security, disaster recovery, or legal compliance.
• Anonymization: In some cases, We convert Personal Data into anonymous statistical
  data that cannot be linked back to You. This anonymized data may be retained
  indefinitely for research and analytics.
  Transfer of Your Personal Data
  Your information, including Personal Data, is processed at the Company’s operating offices
  and in any other places where the parties involved in the processing are located. It means
  that this information may be transferred to — and maintained on — computers located
  outside of Your state, province, country or other governmental jurisdiction where the data
  protection laws may differ from those from Your jurisdiction.
  Where required by applicable law, We will ensure that international transfers of Your
  Personal Data are subject to appropriate safeguards and supplementary measures where
  appropriate. The Company will take all steps reasonably necessary to ensure that Your data
  is treated securely and in accordance with this Privacy Policy and no transfer of Your
  Personal Data will take place to an organization or a country unless there are adequate
  controls in place including the security of Your data and other personal information.
  Delete Your Personal Data
  You have the right to delete or request that We assist in deleting the Personal Data that We
  have collected about You.
  Our Service may give You the ability to delete certain information about You from within
  the Service.
  You may update, amend, or delete Your information at any time by signing in to Your
  Account, if you have one, and visiting the account settings section that allows you to manage
  Your personal information. You may also contact Us to request access to, correct, or delete
  any Personal Data that You have provided to Us.
  Please note, however, that We may need to retain certain information when we have a legal
  obligation or lawful basis to do so.
  Disclosure of Your Personal Data
  Business Transactions
  If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be
  transferred. We will provide notice before Your Personal Data is transferred and becomes
  subject to a different Privacy Policy.
  Law enforcement
  Under certain circumstances, the Company may be required to disclose Your Personal Data
  if required to do so by law or in response to valid requests by public authorities (e.g. a court
  or a government agency).
  Other legal requirements
  The Company may disclose Your Personal Data in the good faith belief that such action is
  necessary to:
• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability
  Security of Your Personal Data
  The security of Your Personal Data is important to Us, but remember that no method of
  transmission over the Internet, or method of electronic storage is 100% secure. While We
  strive to use commercially reasonable means to protect Your Personal Data, We cannot
  guarantee its absolute security.
  Children’s Privacy
  Our Service does not address anyone under the age of 16. We do not knowingly collect
  personally identifiable information from anyone under the age of 16. If You are a parent or
  guardian and You are aware that Your child has provided Us with Personal Data, please
  contact Us. If We become aware that We have collected Personal Data from anyone under
  the age of 16 without verification of parental consent, We take steps to remove that
  information from Our servers.
  If We need to rely on consent as a legal basis for processing Your information and Your
  country requires consent from a parent, We may require Your parent’s consent before We
  collect and use that information.
  Links to Other Websites
  Our Service may contain links to other websites that are not operated by Us. If You click on a
  third party link, You will be directed to that third party’s site. We strongly advise You to
  review the Privacy Policy of every site You visit.
  We have no control over and assume no responsibility for the content, privacy policies or
  practices of any third party sites or services.
  Changes to this Privacy Policy
  We may update Our Privacy Policy from time to time. We will notify You of any changes by
  posting the new Privacy Policy on this page.
  We will let You know via email and/or a prominent notice on Our Service, prior to the
  change becoming effective and update the “Last updated” date at the top of this Privacy
  Policy.
  You are advised to review this Privacy Policy periodically for any changes. Changes to this
  Privacy Policy are effective when they are posted on this page.
  Contact Us
  If you have any questions about this Privacy Policy, You can contact us:
• By email: SERVICES@LATITUDEDEVELOPMENTS.TECH